Bar Dog “Billboard” Contest Official Rules

Void where prohibited by law. Must be 21 Years of age or older to participate.

NO PURCHASE NECESSARY. A purchase or payment of any kind will not increase your chances of winning.

The Bar Dog Billboard Contest (the “Contest”) is sponsored by Foley Family Wines & Spirits (“Sponsor”) and administered by Motive Marketing Group (“Administrator”). This is not a sweepstakes. Ten (10) finalists will be selected by random drawing, after which two (2) Grand Prize Winners will be selected by Foley Family Wines & Spirits using published judging criteria: one (1) Michigan Grand Prize Winner and one (1) National Grand Prize Winner.

Contest Period

The Contest Period begins at 12:00:01 a.m. Pacific Time (“PT”) on August 1, 2026 and ends at 11:59:59 p.m. PT on September 30, 2026 (the “Contest Period”).

Sponsor’s server clock is the official timekeeping device for all timing purposes.

Eligibility

The Contest is open only to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older at the time of entry.

The 21+ age requirement applies because this Contest involves the promotion of an alcoholic beverage brand.

Employees, officers, directors, and agents of Sponsor, Administrator, their respective parent companies, subsidiaries, affiliates, distributors, retailers, advertising and promotional agencies, and the immediate family members and household members of each are not eligible.

Void where prohibited.

How to Enter

There is one (1) method of entry.

Method 1 – Website Entry:

During the Contest Period, visit https://www.bardogwine.com/label-generator and use the Bar Dog Label Generator to upload a photograph of your dog and complete the official entry form. Entrants must provide their full legal name, mailing address, and email address, and must confirm they are 21 years of age or older by checking the designated age verification checkbox on the entry form.

Limit three (3) entries per person and per email address during the Contest Period. No bonus entries. No social media entry requirement.

Photo Requirements

Each photograph submitted must feature entrant’s own dog as the primary subject, be an original photograph owned by entrant or submitted with permission, not infringe the rights of any third party, not contain copyrighted material, logos, trademarks, or other protected content, not contain unlawful, obscene, defamatory, offensive, or inappropriate material, and comply with all applicable laws and regulations.

Sponsor reserves the right to disqualify any submission that does not comply.

AI Restrictions

Entrants represent and warrant that their submission is an authentic photograph, that the photograph is not AI-generated, that the image has not been materially altered using artificial intelligence or similar technologies, and that the entrant owns or has permission to submit the photograph.

Sponsor may request additional information if authenticity is questioned.

License

Entrants retain ownership of their original photograph.

By submitting a photograph, entrant grants Foley Family Wines & Spirits a worldwide, royalty- free, non-exclusive license to use, reproduce, modify, publish, distribute, display, edit, and promote submitted photographs in connection with the Contest, advertising, marketing, billboards, social media, websites, point-of-sale materials, and future promotional campaigns.

Entries may not be withdrawn after the Contest closes, and the license granted to Sponsor remains in effect.

Intellectual Property

While entrants retain ownership of their original photograph, all billboard artwork, layouts, advertising creative, graphic designs, marketing materials, and derivative works created by Foley Family Wines & Spirits remain the exclusive property of Foley Family Wines & Spirits.

Sponsor may crop, resize, retouch, edit, or otherwise modify the winning image as reasonably necessary for production, branding, legal compliance, or technical requirements.

Finalist Selection

At the conclusion of the Contest Period, eligible entries will be separated into two (2) pools for finalist selection: (i) eligible entries submitted by legal residents of Michigan (the “Michigan Pool”); and (ii) eligible entries submitted by legal residents of the remaining forty-nine (49) United States and the District of Columbia (the “National Pool”). Five (5) eligible entries will be

selected by random drawing from the Michigan Pool and five (5) eligible entries will be selected by random drawing from the National Pool, for a total of ten (10) Finalists. If fewer than five (5) eligible entries are received in either pool, all eligible entries in that pool may be designated as Finalists. The drawings will be conducted by the Administrator. The selected entries will be designated as “Finalists.” The finalists will not be publicly announced.

Judging

Employees of Foley Family Wines & Spirits will judge the five (5) Michigan Pool Finalists and the five (5) National Pool Finalists separately based on the following criteria: Creativity & Originality (30%); Dog Personality & Character (25%); Visual Appeal of the Photograph (25%); Overall Fit with the Bar Dog Brand (20%).

Judges’ decisions are final and binding.

Grand Prize

Two (2) Grand Prizes will be awarded: one (1) Michigan Grand Prize and one (1) National Grand Prize.

Grand Prize: Each winning dog’s photograph will be featured on a future Bar Dog billboard, subject to Sponsor approval, production schedules, creative direction, and applicable legal and regulatory requirements. Approximate Retail Value (“ARV”) of each Grand Prize: $0.00. Total ARV of all prizes: $0.00. The promotional opportunity has no cash value.

Prize is non-transferable and may not be redeemed for cash.

Winner Notification, Verification, and Forfeiture

The Michigan Grand Prize Winner and National Grand Prize Winner will each be notified by email within five (5) business days following the conclusion of judging. Each potential winner must respond within seventy-two (72) hours of notification.

Each potential winner must confirm eligibility by providing proof of age (21 years or older), proof of residency in the applicable winner selection pool, and a valid government-issued ID, and must complete and return any required Affidavit of Eligibility and/or Liability and Publicity Release within the specified deadline.

If a potential winner fails to respond within 72 hours of notification, is found to be ineligible, or fails to comply with these Official Rules, the prize will be forfeited and an alternate winner may be selected from the remaining Finalists in the applicable pool at Sponsor’s discretion. Michigan entrants are eligible only for the Michigan Grand Prize and are not eligible for the National Grand Prize.

Sponsor reserves the right to publicly announce each Grand Prize Winner following verification.

Alcohol Regulatory Compliance

All promotional use of the winning photograph is subject to applicable federal, state, and local alcohol beverage laws and regulations.

Sponsor reserves the right to modify the winning photograph as necessary to comply with legal requirements, production standards, or brand guidelines.

General Conditions

Sponsor reserves the right to cancel, suspend, or modify the Contest if fraud, technical failures, or other factors impair the integrity of the Contest.

Sponsor may disqualify any entrant who tampers with the entry process or violates the Official Rules.

Limitation of Liability

Sponsor and Administrator are not responsible for incorrect or inaccurate information, technical failures, unauthorized human intervention, or other errors that may occur in the administration of the Contest.

By participating, entrants agree to release and hold harmless Foley Family Wines & Spirits and Motive Marketing Group from any claim arising out of participation in the Contest or acceptance of any prize.

Disputes

All disputes arising out of or connected with this Contest shall be resolved individually and exclusively by the appropriate court located in the State of California.

All issues concerning the construction, validity, interpretation, and enforceability of these Official Rules shall be governed by the laws of the State of California.

Winner Information

For winner information after October 15, 2026, send a self-addressed stamped envelope to:
Motive Marketing Group, 31103 Rancho Viejo Road, Suite D-2113, San Juan Capistrano, CA 92675.

Privacy

Information collected from entrants is subject to Sponsor’s Privacy Policy, available at https://www.ffws.com/privacy-policy/.

By entering the Contest, entrants agree to the collection, use, and disclosure of their personal information as described in the Privacy Policy and as necessary for the administration of this Contest, including finalist selection, winner verification, prize fulfillment, and public announcement of winners.

Social Media Platform Disclaimer

This Contest is in no way sponsored, endorsed, administered by, or associated with Meta Platforms, Inc., Facebook, or Instagram (collectively, the “Meta Entities”). You understand that you are providing your information to Sponsor and not to the Meta Entities. By participating, you agree to release and hold harmless the Meta Entities from any and all liability, claims, demands, damages, losses, or causes of action of any kind arising out of or related to this Contest.